As we dive further into 2016, it’s time to think about the marketing trends that will dominate this year and how you can use them to increase the reach of your brand. Visual marketing is increasingly where it’s at in a world where we are surrounded almost 24/7 by phone screens, tablet screens, computer screens, and TVs giving us a constant stream of information. Keep visual marketing at the forefront of your plan with these video marketing trends.
- Branded Video Content – If you don’t have it already, now is the time to catch up on establishing your YouTube channel and compiling your collection of branded videos that talk about your services and products. You may be surprised at how many loyal followers you gain on your video channel.
- Home Page and Product or Service Page Videos – More and more, consumers want to hear your story. They aren’t just buying your product; they are investing in a relationship with your brand. Placing videos on your home page and product and service pages allows them to engage more intimately with your brand from the comfort of their mobile screen.
- Email Marketing Videos – Email marketing is seeing a resurgence this year. Although it seemed to be on the way out because of other mediums, such as social media, email marketing remains a great way to reach your devoted customer base and nurture new relationships. Videos are the latest trend to hit email marketing. They serve the same function in your emails as they do on your website – encourage customer interaction with your brand.
Remember for all video content to keep your message short, interesting, and to the point. The average audience will not watch a video beyond three or four minutes and one to two minutes really hits the sweet spot for audience engagement.
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