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Is Your Marketing Message Too Complex?

Getting your message across to your customers is an essential skill in marketing your business. Where many small businesses fall short is telling the consumer too much. If your marketing message is too complex, you’ll lose the attention of your potential customers before you ever get them through the door.


Need help boiling down your message to its inspiring core? Try these tips:

  • Identify your audience. Understanding who you are talking to makes a big difference in how you craft your message. You wouldn’t speak the same way about your product or service to an eighteen-year-old college student as you would to a seventy-year-old retiree. Identify who you are marketing to. It may be necessary to craft demographic appropriate messages for your different marketing channels.
  • Keep it short and simple. Don’t use long words when short words will do. Don’t use complex sentences and images, when simple ones will get your point across. Take a look at some of your latest marketing efforts. Would someone unfamiliar with your product be able to pick up your message in seconds? Attention spans are short. Make sure you cater to quick information gathering and processing.
  • Make it memorable. Some marketing slogans and messages are so short, simple, and catchy, we remember them long after the campaigns have ended. Think “Just Do It” from Nike or  “Think Different” from Apple. While your message may be longer than two or three words, the key is making it stick in your customers’ minds.


At Pristine Screens, we can help stick your marketing message to the back of your customers’ cell phones and tables. Our customized sticky screen cleaners allow you to give your branded message to your contacts. They stick it on their device with a reusable adhesive backing, which allows them to use the screen cleaner over and over. Then you sit back and let your custom-branded marketing message work for you.  

Call us today at (800) 540-5971 or fill out our sample request form to get started on your customized screen cleaners. Take advantage of our FREE digital proofs, DISCOUNTED bulk pricing, and lightning FAST delivery.

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