Whether it’s an effective cell phone screen cleaner or a service that the client does indeed need, presentation is everything. But the "sales pitch" doesn't work nearly so well, as potential buyers have become far more skilled at the art of deflection. It may come as a surprise, but one of the best tactics to selling something is, well, not to sell it. By turning that pitch into a real connection with a potential client, you can take an opportunity to learn about him or her by reading publications, listening to interviews and exploring his or her company doings. Forget that tired old sales script and try a few new ways of engaging potential clients. Read More . . .