It is often said that technology makes the world smaller, and indeed, with the power of connectivity we currently have, it does. However, the amount of competition is not made smaller by our connected world; if anything, consumers are able to connect to more brands and companies, increasing the competition for their business and loyalty. There are those who say that brand loyalty is a thing of the past, but Greg Shove, founder of SocialChorus, disagrees. He believes not only in the continued existence of brand loyalty, but that brands can use connectivity to create brand advocates. Read More . . .