Are you missing out on one of the most important segments of your target market? Your branded audience – the people already familiar with your...
What attracts consumers to your brand and turns them into loyal customers are the unique qualities your products and services have to offer. You provide...
Have you ever met a client that said, “I feel like I already knew you”? That’s the kind of rapport you want to build before...
Do you think you have a great marketing plan? Are you ready to change it up quickly and successfully? In today’s fast-paced world, slow moving...
It’s that time of year again. The weather is starting to warm up. The days are getting longer. It’s time to open the windows and...
We all know that it’s true – if you increase the quality of your customer service, you can increase customer satisfaction and loyalty. What many...
As marketers, we sometimes distance ourselves from the “sales” mentality. As if being in sales is somehow tainted, probably from images of used car salesmen....
As we dive further into 2016, it’s time to think about the marketing trends that will dominate this year and how you can use them...
Getting your message across to your customers is an essential skill in marketing your business. Where many small businesses fall short is telling the consumer...
The holidays are upon us again. It’s the time of year for good cheer and some creative marketing ideas to end your year right. If...
The holiday season is in the air. At every turn, we are encouraged to be more charitable and giving to our friends, neighbors, and strangers...
Trade shows shouldn’t just be an item on your to-do list and a weekend of hectic travel. Making the most of a trade show can...
As modern life whizzes by, we all feel like we need more time in the day. If you own a small business, you understand the...
The season is changing and so can your marketing strategies. Don’t roll through the fall without trying a new spin on your campaign. Try one...
People-based marketing has been called the “biggest shift in marketing since digital” by Suneet Bhatt, the chief marketing officer of LiveIntent. People-based marketing allows you...
Millenials comprise a significant percentage of your market these days. This young generation is three times larger than Generation X and bigger still than the...