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Best Marketing Practice: Show Don’t Tell

Remember back to high school English class? When your teacher reviewed your essays and

said show don’t tell for whatever you were trying to describe.

Well, she knew a thing or two that would help your marketing efforts today.

That basic principle, show don’t tell, is more important now than ever. In our society of

eight-second videos and evening news by sound bite, it’s important to show your

marketing message quickly and succinctly.

Show Your Personality

In today’s marketplace, consumers want to connect with the brand they are purchasing

from. And you should want them to feel connected too. The more they feel like they know

you, your story, and your brand, the more likely they are to become loyal customers who

keep returning.

When thinking about how to show your marketing message, ask yourself “What attribute of

our brand do I want customers to experience for themselves?”

 Is it your personal service?

 Your ability to make life easier or convenient?

 Your product creating a greater sense of self worth for the consumer?

Only you can answer that question, but once you do then you are on the road to showing

the consumer what matters most to you and what matters most to them about your brand.

That’s how you make a long-lasting connection.

From there you have to spend some time selecting the right images and brainstorming the

right tag lines to show your brand’s best attribute to the consumer.

Do It With Style

Once you create the images and tag lines that will show your customers who you are and

what you can do for them, you have to think about the appropriate medium for your


At Pristine Screens, we provide a unique way to get your message out there and give it the

amplification it needs.

Our sticky screen cleaners can be customized with your marketing message and stick

directly to the back of your customers’ phones or tablets. They will not only be a daily

reminder to your customer about your brand, but anyone in view of their cell phone will

get your message too. Now that’s marketing power!

Our U.S. based company provides excellent customer service. Our products are made from

high quality materials, and we offer competitive bulk pricing with a minimum order of only

150 units.

Are you ready to take your marketing to the next level with a new, fun promotional


Call Pristine Screens at (800) 540-5971 to get started or request your free sample now.

We offer free digital proofs to get your show-don’t-tell message looking just right.

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