Have you ever seen a brilliant advertising campaign that really stuck with you? It happened to me recently. The concept was simple: sit at a table with a group of young kids and ask them a series of obvious questions, then structure a commercial around their responses. Sounds easy enough, right?
I caught myself laughing at the very first ad I saw. Why? The question was: Are two things better than one? The kids screamed “two” with such emphatic enthusiasm it made me smile. Then I remembered something. When I was their age, I’d constantly seek out sets of things based on that very same concept. Anything from toys to candy bars; if it came in a set of two or more, I was sold.
I began wondering how long we’ve held to the idea that:
Two is Better Than One
Think about it; who doesn’t like a multi-purpose item? It almost feels like you’re getting away with something, doesn’t it? At Pristine Screens, we know exactly how you feel. That’s part of the appeal of our sticker screen cleaner.
It seems the outside world has gone mobile. Almost everyone has a Smartphone, iPod, or portable gaming device. The mobile world may be full of devices, but it is also full of fingerprints, smudges, sticky messes, and dirt. Pristine Screens saw it as a need going unanswered-a need for an instantly clean screen.
In a world with that kind of cleaning challenge, how do you answer the call? Better yet, how do you market that answer? We decided to try our hand in the long-loved field of multi-purpose product design. That’s how the sticker screen cleaner was born.
Not only does a sticker screen cleaner serve two purposes, it’s a cleaner and a sticker, it also solves an ongoing problem for tech-savvy customers and businesses alike. On the one hand, customers want a cleaner that is efficient, easily accessible, and reusable. On the other, businesses what a memorable, functional marketing tool that will fuel their customer base. A sticker screen cleaner addresses all of these concerns.
Its peel and stick design makes it an efficient tool, even in a pinch. The silicone adhesion allows it to stay where you put it. There’s no need to fish around in the bottom of your bag or purse only to come up empty handed. Simply stick it to the back of your phone or laptop, and it’s there when you need it. It’s easy to wash and reuse.
When it comes to marketing, the sticker screen cleaner is the perfect mobile ad. People love promotion with a purpose. Customize screen cleaners with your company logo and hand them out to prospective customers. Where the people go, so does your logo. It’s hands free promotion that gets people talking.
That’s the true staying power of multi-purpose products; they get people talking. To find out more about how to use that promotional chatter in your favor, get a quote from Pristine Screens today!