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Is Your Marketing Message Too Complex?

Friday, January 15, 2016

Getting your message across to your customers is an essential skill in marketing your business. Where many small businesses fall short is telling the consumer too much. If your marketing message is too complex, you’ll lose the attention of your potential customers before you ever get them through the door.

Simplifying Tips

Need help boiling down your message to its inspiring core? Try these tips:

  • Identify your audience. Understanding who you are talking to makes a big difference in how you craft your message. You wouldn’t speak the same way about your product or service to an eighteen-year-old college student as you would to a seventy-year-old retiree. Identify who you are marketing to. It may be necessary to craft demographic appropriate messages for your different marketing channels.

  • Keep it short and simple. Don’t use long words when short words will do. Don’t use complex sentences and images, when simple ones will get your point across. Take a look at some of your latest marketing efforts. Would someone unfamiliar with your product be able to pick up your message in seconds? Attention spans are short. Make sure you cater to quick information gathering and processing.

  • Make it memorable. Some marketing slogans and messages are so short, simple, and catchy, we remember them long after the campaigns have ended. Think “Just Do It” from Nike or  “Think Different” from Apple. While your message may be longer than two or three words, the key is making it stick in your customers’ minds.

Make It Stick

At Pristine Screens, we can help stick your marketing message to the back of your customers’ cell phones and tables. Our customized sticky screen cleaners allow you to give your branded message to your contacts. They stick it on their device with a reusable adhesive backing, which allows them to use the screen cleaner over and over. Then you sit back and let your custom-branded marketing message work for you.  

Call us today at (800) 540-5971 or fill out our sample request form to get started on your customized screen cleaners.

Take advantage of our FREE digital proofs, DISCOUNTED bulk pricing, and lightning FAST delivery.    Read More . . .

Think Outside the Marketing Box: 3 Quick, New Ideas for 2016

Sunday, January 03, 2016

The holidays are upon us again. It’s the time of year for good cheer and some creative marketing ideas to end your year right.

If you’ve been in a marketing slump through the fall, try a few new and interesting ways to get a little more business for your small business:

  1. Create a personalized calendar to gift your clients. You can include inspirational quotes or advice for each month.

  2. Give your customers a small gift of appreciation, like a customized sticky screen cleaner.

  3. Offer gift cards to give customers more flexibility for gifts. Be sure to place them near your checkout to encourage impulse buys.

  4. Take clients to a more personal lunch or brunch instead of throwing a larger, impersonal holiday party.

  5. Host a day with Santa at your business where you provide free photos with the jolly old man.

  6. Give holiday shoppers a free shoulder massage by hiring a masseuse for a few hours.

  7. Partner with other local businesses to give a package of coupons in each shopping bag.

  8. Sponsor a local event. This time of year many run clubs and other organizations hold holiday runs or New Year’s Day resolution runs or other events. Pick one you enjoy and sponsor it to get your name out.

  9. Pair with a local charity. Schedule an event where you and your staff volunteer with the organization. Offer discounts to your customers who volunteer their time with the same organization.

  10. Hold a customer appreciation sale during hours when you are normally closed to show your customers how much you appreciate their loyalty. Create a special invitation and think about giving them door prizes and small gifts for patronizing your business.  


At Pristine Screens, we can help you expand your marketing reach this holiday season with custom-branded sticky screen cleaners or with custom cleaning cloths. Give your customers this small token of appreciation, which serves as both a useful tool to clean the screens of their devices and a platform to grow the reach of your marketing message.

Call us today at (800) 540-5971 or fill out our sample request form to get started on your customized screen cleaners. Our customers get FREE digital proofs, DISCOUNTED bulk pricing, and lightning FAST delivery.    Read More . . .

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    Contact Details

    Location: Denver, Co

    Toll Free: 800-540-5971

    Pristine Screens has been helping people with their marketing needs since 2011. If you have any questions or want help with your microfiber screen cleaner marketing plan don't hesitate to contact us. We are happy to help!


    Blog Posts
    1. Marketing to Your Branded Audience Kady Repola 21-Jun-2016
    2. What Makes Your Brand Stand Out? Kady Repola 10-Jun-2016
    3. Is Your Marketing Plan Agile? Kady Repola 31-May-2016
    4. Building Trust and Relationships with Your Marketing Efforts Kady Repola 23-May-2016
    5. Spring Cleaning for Your Brand Kady Repola 19-May-2016

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