Branding is a hot topic of current professional conversation. It is so popular that it’s become a bonafide trending topic. The keyword is gaining traction among results pages all across the internet. What is branding and how does it work? Pristine Screens is prepared to answer that question using their phone screen cleaner to demonstrate the principle.
Branding: An Object Lesson
According to marketing research, there are two things customers respond to most:
1. A business that solves a problem
2. A business that provides useful information
The best branding strategies are able to incorporate both concepts into the mix. The best way to think of branding is how your company gets introduced to the customer.
On the professional side of this equation, business owners are trying to find new ways to make an appropriate and lasting first impression. Many fledgling companies have decided that a phone screen cleaner is the perfect way to establish their branding presence in a competitive pool. After all, it meets the optimum industry standard for customer retention.
Everyone (almost everyone) has gone mobile. Over the last 10 years, the smartphone has changed marketing as we know it. It has also left that marketplace full of fingerprints, smudges, dirt, and grime. In no time at all, this problem is encountered by every cell phone user out there. At Pristine Screens, we noticed a hole in the market that we have been able to fill. Now, we’re extending that solution to businesses as a natural branding opportunity.
Why Simple is Best
Given the information you just read, you can probably infer what hole our company’s product filled, but just in case, we will spell it out for you.
Does it strike anyone else as odd that cell phone providers can come up with touch screens and neglect to find quick, easy and portable ways to clean those screens? Not only would it add to the durability and longevity of the product, it helps stop the spread of germs.
The phone screen cleaner just about sells itself. Once we figured out what we had in these little adhesive, reusable microfiber squares, we wanted to offer the product as a branding platform for companies in need.
At Pristine Screens, we can customize the cleaner with your company’s logo or contact information. All you have to do is demonstrate how it works and distribute it to potential customers. The phone screen cleaner does the rest. Now that the customer has useful information, they’ll remember your business every time they use the product. That’s useful information employed as a problem solving service; branding 101.
This portable prop:
· Clearly delivers a message
· Establishes your credibility
· Emotionally connects with potential customers
· Generates buyer motivation
· Creates user loyalty
It does all that and then goes one step further: it integrates your company’s message into every point of public contact. Just like that you have a customer-identified name or symbol that you can turn into a niche.
Congratulations, your collaboration with www.pristinescreens.com paid off.