It’s that time of year again. The weather is starting to warm up. The days are getting longer. It’s time to open the windows and dust off the bookshelves. It’s also time to dust off your brand and make sure you are presenting your intended brand message to the right customer base. Ask yourself these questions to get started on cleaning up your brand.
Are You Targeting the Right Audience?
Have you expanded or altered your target audience? If you started marketing hair accessories to middle-aged housewives and then discovered that twenty-something males use your products to decorate their beards, it’s time to switch up your marketing strategy to include that new demographic. Make sure you pay attention to who your audience is and start directing your brand marketing accordingly.
Are You Offering the Right Products and Services?
In a similar fashion, re-evaluate the products and services you are offering. Are some more profitable than others? Which ones are the most popular? Revamp your brand strategy to capitalize on current demands.
Does Your Web Presence Need a Refresh?
Are you still relying on a website built in 1999? Make sure your web presence reflects the quality of your services and products. Shop around for your most cost-effective options, but don’t neglect updating your web presence. Plan for it as part of your must-dos in your marketing budget.
Are Your Social Media Profiles Updated?
Did you create a Pinterest profile for your business three years ago? Have you touched it since then? Review which social platforms you are using. Narrow it down to two or three that you will commit to updating regularly and interacting with your customers on. Social media does your brand no good if it is stale.
Are People Talking About Your Brand?
Are you asking for online reviews? Do you guest blog on other websites? Do you sponsor local events? You can’t control what anyone says about you, but you can own the expansion of your own network. Make an effort to get your brand out there and get noticed.
How Pristine Screens Can Help
At Pristine Screens, we can help you get noticed by using some of the best advertising space out there – the back of mobile devices.
You can customize our sticky screen cleaners with your brand message and reach a wider audience than ever before. Our easy-to-use screen cleaners adhere directly to the back of a smartphone or tablet and display your marketing message to everyone who sees that device!
For your free sample of our unique, convenient custom-branded corporate giveaways, give us a call today at (800) 540-5971 or fill out our sample request form.
We provide top-notch customer service, free digital proofs, and bulk discounts.