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Marketing to Your Branded Audience

Kady Repola - Tuesday, June 21, 2016

Are you missing out on one of the most important segments of your target market? Your branded audience – the people already familiar with your brand in some way.

Developing the relationship with the audience that has already paid some attention to your brand can increase your marketing ROI significantly. Consider this:

  • First-time contacts are harder to close than those customers who already have several touch points with your brand.
  • Most businesses generate half or more of their revenue from referrals or returning customers.
  • Customers who have been nurtured through the buying process are more informed and tend to spend more money.

Although it is always essential to attract new leads for your business, you shouldn’t neglect the seeds you’ve already sown.  Try these strategies to reach your branded audience:

  • E-newsletters or old-fashioned paper newsletters. Keep your audience up-to-date on your business and give them new information that you know your customer base will be interested in.
  • Personal follow-up. Don’t just send an email. Call the new contact or send a thank you gift to keep your brand in the forefront of that customer’s mind.
  • Celebrate holidays and birthdays. Send cards, e-cards, postcards or any unique token gift to remind your customers that they are in your thoughts. Then you will be sure to remain in theirs.
  • Interact on social media. Facebook, YouTube, Pinterest, and the many other social media sites aren’t just a place for you to post information and forget about it. Designate someone on your staff who interacts regularly with your customers on these social media outlets. They will begin to see you more as a trusted friend than just a business on their feed.
  • Curate reviews. Ask your customers to leave feedback on review sites commonly used in your line of business. Almost everyone checks online reviews before making buying decisions. Make sure your satisfied customers are speaking up on your behalf.

Pristine Screens Solutions

Need a unique gift to keep your contacts interested? Pristine Screens provides custom-branded sticky screen cleaners so your marketing message and contact information can appear on the best advertising space out there – the back of mobile devices.

Call us today for your free sample at (800) 540-5971 or fill out our sample request form.

You can expect excellent customer service, FREE digital proofs, and bulk discounts. 



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Location: Denver, Co

Toll Free: 800-540-5971

Pristine Screens has been helping people with their marketing needs since 2011. If you have any questions or want help with your microfiber screen cleaner marketing plan don't hesitate to contact us. We are happy to help!


Blog Posts
  1. Marketing to Your Branded Audience Kady Repola 21-Jun-2016
  2. What Makes Your Brand Stand Out? Kady Repola 10-Jun-2016
  3. Is Your Marketing Plan Agile? Kady Repola 31-May-2016
  4. Building Trust and Relationships with Your Marketing Efforts Kady Repola 23-May-2016
  5. Spring Cleaning for Your Brand Kady Repola 19-May-2016

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